We’re hiding a pair somewhere in LA. Come and get ‘em.
“Yeezy, Yeezy, Yeezy just jumped over Jumpman,” Kanye West raps in his song “Facts.” The rapper’s collections have been heating up runways for years, building his reputation as a top influencer in the fashion world.
Though he hasn’t really “jumped over Jumpman” (“Jumpman” is a Michael Jordan moniker), Kanye’s $10 million deal with Adidas has made him a respectable icon in the fashion industry.
The past few years have seen “athleisure” become one of the most prominent trends in mainstream fashion. When Kanye first designed Yeezys for Nike, he established a clear-cut, neutral-hued aesthetic that other shoe designers have tried to emulate, with varying degrees of success.
Today, one lucky Los Angeles resident will get a pair of the coveted kicks—for free. Dose has hidden a pair of Yeezys around the city. We’ll be giving clues on Snapchat (dosenow) on how to find them, and the first person to snag the shoes gets them for keeps. Follow along on our Facebook live stream below.
For a full history of the hype, check out our timeline of how Yeezy high-tops and boots have evolved over the years.
Nike Air Yeezy I
Kanye wore the Air Yeezys for the first time onstage during his 2008 Grammy performance, though at the time, the public was unaware of his Nike collaboration. Eventually, the shoe was released in a trio of color options (Zen Grey, Blink and Net), retailing for $215. Though fans’ reactions were mixed, the high-top silhouette went on to become highly influential in footwear.
Nike Air Yeezy II
Hype around the Air Yeezy II started bubbling up when NBA players wore them on the court. Soon, they were showing up on the red carpet. While the Platinum and Solar Red colors were released as scheduled, Kanye’s royalty dispute with Nike delayed the release of the Red October color. The kicks retail for $245.
Adidas Originals Yeezy Boost 750
After Kanye’s spat with Nike, Yeezy found a new home at Adidas. The collaboration and shoe release was streamed for free to 50 cinemas in 13 countries around the world. The Boost 750 merged the high-top style with a luxe suede fabric and a side zipper. Available in beige or gray, with a glow-in-the dark gum outsole, the shoe retails for $350.
Adidas Originals Yeezy Boost 350
The style of the Boost 350, retailing for $200, was a sharp departure from other Yeezys. The knitted design is simple and comfortable, and comes in gray, black, olive green and light brown. New York Fashion Week critics praised this style, a favorite of the Kardashians.
Adidas Originals Yeezy 950 Boots
The Yeezy 950 boot has more of a duck-boot feel than a sneaker vibe. Its thick sole has deep grooves, which makes its grip extra firm. The suede detailing and lace-up style adds a simple touch to the shoe, which sells for $585. Choose from colors like Peyote, Moonrock, Turtle Dove, Chocolate and Black.
Yeezy Boost 350 V2
This is essentially a remake of the original Yeezy Boost 350, but the design is a bit more complex—it has a slightly different pattern and a large orange stripe running front to back. The transparent sole features a grid-like pattern. It’s currently available only in gray, with more colors expected to come soon.
Yeezy 1050 Boots
This lace-up style is an updated version of the Yeezy 950 Boots, and it’s pretty technologically advanced. Made with GORE-TEX fabric, it’s completely weatherproof, with a strong grip. The boots are set to be released very soon.
Remember, LA—the hunt for free Yeezys is on. Get on Snapchat (dosenow) and get yours.