The clothing manufacturer, which has a history of making questionable decisions, has issued an apology and ended the sales of a certain T-shirt line aimed at young boys.
And centered around their view of young women.
Scroll down to learn more and to shake your head over how these shirts ever came to exist…
1. First, A History Lesson…
Earlier in 2016, Forever 21 got in understandable trouble for actually printing a shirt that read “Don’t Say Maybe If You Want to Say No.” You’d think it would have learned its lesson, right?
2. But, Nope, No Lesson Learned Here!
The brand has gone ahead and released a slew of T-shirts for boys, all of which are sexually suggestive and all of which simply enforce gender stereotypes.
3. Chicks? Get It?!?
Sigh. Yes. We get it. And we don’t like it. “It is completely inappropriate for companies to sell those shirts to young boys,” University of Kentucky professor of psychology and author Christia Spears Brown has said. “Even I am pretty shocked by those, and little shocks me these days.”
Continues Spears Brown: “It sexualizes children at an age when they should not be sexualized. It reinforces a harmful stereotype about boys that says their value and worth is dependent on how many girls or women they can ‘conquer.'”
5. This Kid Only Dates Models
The only models he ought to be concerned with involve airplanes and maybe trains.
6. Our Bad!
The company responded to the backlash by issuing this statement: “Forever 21 takes feedback and product concerns very seriously. With regards to the T-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products.”