It hasn’t been a good week to be Jeffree Star.
Some would argue that, except for some success with his makeup line, that it actually hasn’t been a good decade to be Jeffree Star, but let’s focus on one thing at a time, OK?
Jeffree’s issues this week began when he criticized a video Kim made showing off some swatches from her new makeup line.
See, Kim is new to the business, and she wasn’t exactly clear on how to properly swatch a product — she admitted as much herself.
But Jeffree tweeted “Umm… Kim what is going on with those new swatches?? Looks like chalk.”
And things sort of took off from there.
Kim’s fans began to go after him, and many brought up the fact that he’s come under fire for some racist and misogynistic remarks he’s made in the past.
After she noticed what was happening, she made a Snapchat video calling those people “petty” for bringing up “negative” things from his past, and she urged them to “let him live.”
And that made people upset at Kim, too, because Jeffree really has said some truly horrific things.
And when someone’s said such awful, racist garbage, it’s hard to look at that from a “people change and grow” perspective, you know?
Luckily Kim realized her mistake, and she made another video to apologize for her previous statements.
“I feel a bit naive,” she confessed, “and I do want to really apologize for me feeling like I had the right to say ‘get over it’ in a situation that involves racism.”
She added that she wants to “move forward and be positive,” and that she really does believe that “people can change and that people can learn to be better and do better.”
That video got some criticism too — after all, it’s kind of weird to hear Kim say that she’s “naive” on topics like these when she has a black husband and biracial children.
But at least it seems like Kim is trying.
Unfortunately, we can’t say the same for Jeffree.
Last night, he tweeted “Every news and media outlet in the world has emailed and called my office all day asking me for a Kim K quote.. Please f-ck off.”
“Talking about makeup has turned into a blood bath since yesterday,” he added. “WAKE UP. THERE ARE MORE IMPORTANT THINGS 2 WORRY ABOUT.”
Which is unfortunately a common stance celebrities take when they mess up — the old “focus on the real issues” argument.
And he’s right, there are definitely more important things to worry about than things Jeffree Star says.
But every single person can’t talk about only those things all the time, and it’s unreasonable to expect them to do that.
Sometimes you just need some mindless celebrity gossip to lighten things up — though we’d also argue that calling this guy out on his vile comments isn’t totally mindless.
We all know that racism is a pretty huge issue right now.
Jeffree also tweeted “We have a literal PIECE OF SH-T for a ‘President’ who is embarrassing our entire country and you want to worry about Jeffree Star. #cantrelate”
“I get that people love drama and feed off of it, but attacking ME with hate and disgusting comments doesn’t fix anything.”
Which is a funny thing to say, because he’s basically made a second career out of attacking others — fans, fellow makeup artists, etc. — with hate and disgusting comments.
About calling him a racist, he wrote “You can’t call me something that I’m not. It’s getting old… Same bullsh-t every time there’s online drama. CHILL and worry about YOU.”
This coming from someone who once “joked” about throwing acid in a black woman’s face so that her skin would be lighter and it would match her foundation.
Finally, he tweeted “If you’re upset about Jeffree Star and contour swatches and makeup drama, get the f-ck out of my mentions. You’re wasting your own time.”
He sounds like just as much of a peach as he ever did, right?