Marathon challenge: Take the food rebrand quiz

Heinz has shaken the culinary world to its core – and sparked talk of a boycott – by revealing it is considering changing the name of Salad Cream.

The sauce maker has proposed calling it Sandwich Cream after research found only 14% of consumers actually use it on salads.

Of course, Heinz is not the first food company to pitch a major rebrand.

From Starburst to Coco Pops, there are plenty of supermarket favourites that once went by a different moniker – while some of our most-loved products have also been subject to proposed name changes.

How many can you remember?

What do you think?

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