Heinz has shaken the culinary world to its core – and sparked talk of a boycott – by revealing it is considering changing the name of Salad Cream.
The sauce maker has proposed calling it Sandwich Cream after research found only 14% of consumers actually use it on salads.
Of course, Heinz is not the first food company to pitch a major rebrand.
From Starburst to Coco Pops, there are plenty of supermarket favourites that once went by a different moniker – while some of our most-loved products have also been subject to proposed name changes.
How many can you remember?