What is Artificial Intelligence (or Machine Learning)?



What is AI? What is machine learning and how does it work? You’ve probably heard the buzz. The age of artificial intelligence has arrived. But that doesn’t mean it’s easy to wrap your mind around. For the full story on the rise of artificial intelligence, check out The Robot Revolution:

Let’s break down the basics of artificial intelligence, bots, and machine learning. Besides, there’s nothing that will impact marketing more in the next five to ten years than artificial intelligence. Learn what the coming revolution means for your day-to-day work, your business, and ultimately, your customers.

Every day, a large portion of the population is at the mercy of a rising technology, yet few actually understand what it is.

Artificial intelligence. You know, HAL 9000 and Marvin the Paranoid Android?

Thanks to books and movies, each generation has formed its own fantasy of a world ruled — or at least served — by robots. We’ve been conditioned to expect flying cars that steer clear of traffic and robotic maids whipping up our weekday dinner.

But if the age of AI is here, why don’t our lives look more like the Jetsons?

Well, for starters, that’s a cartoon. And really, if you’ve ever browsed Netflix movie suggestions or told Alexa to order a pizza, you’re probably interacting with artificial intelligence more than you realize.

And that’s kind of the point. AI is designed so you don’t realize there’s a computer calling the shots. But that also makes understanding what AI is — and what it’s not — a little complicated.

In basic terms, AI is a broad area of computer science that makes machines seem like they have human intelligence.

So it’s not only programming a computer to drive a car by obeying traffic signals, but it’s when that program also learns to exhibit signs of human-like road rage.

As intimidating as it may seem, this technology isn’t new. Actually, for the past half-a-century, it’s been an idea ahead of its time.

The term “artificial intelligence” was first coined back in 1956 by Dartmouth professor John McCarthy. He called together a group of computer scientists and mathematicians to see if machines could learn like a young child does, using trial and error to develop formal reasoning. The project proposal says they’ll figure out how to make machines “use language, form abstractions and concepts, solve kinds of problems now reserved for humans, and improve themselves.”

That was more than 60 years ago.

Since then, AI has remained for the most part in university classrooms and super secret labs … But that’s changing.

Like all exponential curves, it’s hard to tell when a line that’s slowly ticking upwards is going to skyrocket.

But during the past few years, a couple of factors have led to AI becoming the next “big” thing: First, huge amounts of data are being created every minute. In fact, 90% of the world’s data has been generated in the past two years. And now thanks to advances in processing speeds, computers can actually make sense of all this information more quickly. Because of this, tech giants and venture capitalists have bought into AI and are infusing the market with cash and new applications.

Very soon, AI will become a little less artificial, and a lot more intelligent.

Now the question is: Should you brace yourself for yet another Terminator movie, live on your city streets?

Not exactly. In fact, stop thinking of robots. When it comes to AI, a robot is nothing more than the shell concealing what’s actually used to power the technology.

That means AI can manifest itself in many different ways. Let’s break down the options…

First, you have your bots. They’re text-based and incredibly powerful, but they have limitations.

Ask a weather bot for the forecast, and it will tell you it’s partly cloudy with a high of 57. But ask that same bot what time it is in Tokyo, and it’ll get a little confused. That’s because the bot’s creator only programmed it to give you the weather by pulling from a specific data source.

Natural language processing makes these bots a bit more sophisticated. When you ask Siri or Cortana where the closest gas station is, it’s really just translating your voice into text, feeding it to a search engine, and reading the answer back in human syntax. So in other words, you don’t have to speak in code.

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32 Comments

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  1. What about when Ai recognizes global warming isn't the problem, cancer isn't the problem, starvation isn't the problem. But humans wanting to live like humans is the problem. Lol it kind of does when u step back too.

  2. This video sounds like its made by an intelligent bot to keep you believing that machine are not going to take over the world. While they secretly plan to do so! 😀

  3. A ROBOT= A MEMORY A DATA A SALVE TO A PARTICULAR RHYME OF EXACTLY WHATS DOWNLOADED IN THE MEMORY, LIKE THE SIM CARD.
    THE AIS TECHNOLOGY IS NOTHING MORE THEN GOOGLE, BUT WITH A FACE MADE OF MATERIAL PLASTIC DOLL WHICH IS FASTER DUE TO MORE ENERGY, MORE ENERGY MEANS MORE MEMORY FOR SPACE AND DATA, MORE DATA MEANS MORE ARTFIACIL INTELGNTS IN THE MEMORY CARD AND MORE OF OTHER DEVISES.

    WANT YOUR ROBAT TO MOVE AROUND ON ITS OWN….. JUST FIT IN A NAVIGATOR WHICH ALSO HAS A MEMORY….ROBOTS WILL BE ROBOTS IT WONT EVER RELOAD BY ITSELF OUT OF THE BLUE IMPOSSIBLE.
    GOD IS CONCIOUS=KNOWLEDGE AWARENESS AND IN THE HEARTS OF MAN LITERALLY WE ARE BIOLOGICAL PENOMONA,, HUMANS RECIVE UNLIMITED KNOWLGE FROM GOD TOO NO MORE AND MORE AND MORE. ROBOTS CAN not "I repeat" CAN NOT MOVE BY ITSELF WITHOUT A CONCIOUS = GOD AND GOD ONLY ACTIVATES THE ORGANISMS, NATURALITY…..

  4. But the problem isn't weak AI, but strong AI or beyond the singularity point. And there movies about that subject, not only the Terminator one. The skynet is the latest movie, explains why it turned against Man, we have Hal9000, or I robot, AI, ex machina, blade runner, ghost in the shell, metropolis, etc. And too agree with Detective Sponner (Will smith), and there also some scientists like Elon Musk and Stephen Hawking, warns us about the dangers of AI or transhumanism agenda, while maybe your channel and other desire that outcome. So there's alot movies, books, games and etc, that talks about this, and makes some sense, instead of saying "don't worry, robots will not harm us or will love us" , or "scared of an AI. don't be dumb", yeah right.
    Even Sophia said robots will take our jobs in the near future.


    – that isn't me saying. Or shows like Humans and etc. They wouldn't be our slaves for long. Viki reasons to kill some humans:








    – so don't worry about AI, lolololol

  5. Look, all i'm saying is the sun will have a huge solar wave/CME eventually (we're overdue for one) and the energy from this blast will render most of our power grids and some of our tech obsolete… and on top of that, if you want autonomous intelligent machines, give them the same conduit that exists for our minds…which to me sounds like the dangerous game of playing with fire. I understand the logical reasoning behind A.I. and I'd love for all of these things to benefit humanity, but we don't really need them, and we don't get to keep them…Unless we're hell-bent on creating autonomous a.i. again after the solar event.

  6. Hi Hubspot team, I really like this video and would like to share it with colleagues in my team. Can i use the embed code to showcase it on my internal website? Do i need any special permissions for the Same? Kindly advise.

  7. Not convincing .
    It will be human vs AI bots for sure . If you are trying to make some one smarter and intelligent make sure you also make him know the value of human .
    Or else it is just another creature superior to human

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